Photo by Geert Pieters on Unsplash

When Adelaide gym HTFU (“Harden the Fat Up”) posted “before” and “after” photos of a classic weight loss transformation, they hoped it would attract new clients. And, to be fair, it did. But, along with a handful of new members, the gym also attracted a backlash from social media users accusing them of fat shaming.

The wording of the post was brutal. “Let me guess ladies,” the post began, “You feel unfit, unattractive, self-conscious and worthless… especially when standing in front of the mirror naked.

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