Gap has been slammed for sexism over kids T-shirts – Australian Women’s Weekly – August 2016

Photo by Marjorie Bertrand on Unsplash

According to Gap, little girls are passive and pretty, and little boys are active and clever. Well, that’s what the messaging on their advertising alludes to anyway.

In their latest kids’ collection, the brand features a little girl dressed in pastel colours and sparkly kitten ears. The text reads: “The social butterfly,” and with their chambray shirts and logo sweaters she’ll be the talk of the playground.

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