The secret psychology of restaurant menus – Good Food – January 2018

Photo by Dan Gold on Unsplash

I’m meeting my friend for dinner at a local Italian. I’m going to have the house salad. It’s what I always have when we go there and I know it will be both delicious and satisfying.  But when I arrive everything is different – the restaurant has had a facelift – and so has the menu.

I find myself salivating as I read sensuous descriptions of pizza toppings and pasta dishes that I usually steer well clear of. Suddenly I desperately want pizza for dinner and all my intentions of eating light are out the window.  My old faithful house salad doesn’t get a look in.

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