What does loving your body actually mean?

It’s been a long time coming, but the tide is begging to turn on pop culture’s obsession with the perfect body. There has been a huge shift towards body-positive language and companies that haven’t followed suit have faced a huge backlash.

There have been other subtle changes too; we aspire to be fit, not skinny. Starving your way to body perfection is out; “clean eating” is in. But if you really want to claim the wellbeing Holy Grail you’ve got to learn to love yourself – and your body.

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