Picture the scene: a visibly sad woman looks out of window; outside, the world is grey. A moment later she stands alone in an empty corridor clutching a coffee cup and looking gloomily at the floor. A voice over explains that this woman is suffering from “the baby blues”.

Don’t worry, she won’t be sad for long … thankfully, her new baby needs changing … and as if by magic, a thoughtful message appears on the urine soaked disposable nappy – “Love you Mummy.”

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