Anneke van den Broek was six years old when she had her first taste of entrepreneurship. From her home on Sydney’s lower north shore, the young pet lover bred mice and sold them to a local pet store for 20c a pop.

Although her career path took her on a journey incorporating fashion, marketing, consumer brands and management, it was van den Broek’s love of animals that inspired her to start Rufus and Coco, Australia’s most awarded pet brand.

Read more »