The breastfeeding ‘selfie’ trend that wants to #normalisebreastfeeding – Essential Baby – June 2014


If you’re on Facebook or Instagram you may have noticed a new hash tag recently: #normalisebreastfeeding. As the name suggests, the aim is to capture images of women breastfeeding to show that it is part of every day life. There are already over 31,000 photos on IG alone, many of them selfies, taken with a spare arm and proudly posted straight to social media while the baby feeds on.

Blogger Katie Rainbird is a passionate breastfeeding advocate and has posted lots of breastfeeding ‘selfies’ on both Facebook and Instagram. “I want to help break down the stuffy social attitude to public breastfeeding,” she says.

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